The Prosumer Health management team brings together a number of experienced healthcare and systems executives who have wrestled with some of the most difficult healthcare delivery and systems issues for decades, and have developed some of the most innovative responses to these challenges. They are all passionate about bringing their unique skill sets and backgrounds to Prosumer Health to begin transforming and improving healthcare delivery and related clinical, health and cost outcomes..

   Management Team:

  • Dr. George A. Reigeluth, PhD - Prosumer Health Founder & CEO, George has worked in the healthcare industry in Europe and the US in a variety of executive roles for the last 25 years, during which time he has started, capitalized, grown and/or managed five HIT start-up companies. He has spent most of his time at the intersection of strategy, research, new product development and business development, assembling and leading teams of scientists, researchers and business professionals to build innovative HIT companies.

  • Gordon Jardin – Prosumer Director of Business Development and Interim CFO – Gordon has had two decades of senior executive experience, including as CEO and COO in business development in the financial industries, working with healthcare and other types of insurance companies. Gordon is a Fellow and past Board Member of the Society of Actuaries, a Fellow of the Canadian Institute of Actuaries, and a Member of the American Academy of Actuaries. He has been Chief Executive Officer and Chief Operating Officer of reinsurance companies - Generali USA, Partner Re Life/Winterthur Life Re and Sun Life of Canada and, more recently, the CEO of residential mortgage acquisition and servicing company, Franklin Credit Management Corporation. 

  • Dr. Charles Burger, MD – Prosumer Chief Medical and Clinical Officer – For over 20 years Dr. Burger has been nationally recognized as a leader in Primary Care design focused on workforce development, the use of clinical decision support systems to further advance the use of non-physicians and the early adoption of electronic medical records. His practice was named one of the twenty most innovative in the country by The Institute of Medicine.  Recently his practice was one of thirty primary care practices selected to participate in the LEAP project (Learning from Exceptional Ambulatory Practices) funded by the Robert Wood Johnson Foundation through Group Health Research and as a case study by The Harvard Center on Primary Care. He has served as the CEO of a thirty provider primary care group in Bangor, Maine.

  • Andrea Borondy Kitts - Chief Operating Officer and Consumer Perspective Advisor – She is a lung cancer and patient advocate and consultant. She works part time as a patient outreach and research specialist at Lahey Hospital & Medical Center in the lung cancer screening program where she assists with research and helps provide a patient perspective to the program. Andrea is also an Associate Editor for the Journal of the American College of Radiology (JACR) and a member of the American College of Radiology Patient and Family Centered Care Commission. She volunteers for the American Lung Association, for Free to Breathe and for Hartford Hospital. Andrea has a BS in Mechanical Engineering from UVM, a MS in Management from MIT and a Master’s in Public Health degree from the University of Connecticut.



The advisory board brings together a group of nationally recognized experts in different domains that will be crucial to the growth and development of Prosumer Health:

  • Peter Hayes - Health Benefit Design, Management and Market Advisor – Mr.  Hayes is currently President and CEO of Helathcare Purchaser Alliance of Maine, and a principal of Healthcare Solutions. Formerly, he was Director of Associate Health and Wellness at Hannaford Supermarkets, and has been in innovative, strategic benefit design for the past 20+ years. Peter has also been involved in health care reform leadership roles on both the national and regional levels with organizations like Center for Health Innovation, Care Focused Purchasing, Leapfrog, co-founder of the Maine Health Management Coalition, and been appointed by two different Maine Governors to serve on Health Care Reform Commissions to recommend public policies to improve the access and affordability of health care for Maine citizens.

  • Jeff Brown - Jeff has more than twenty years of experience applying human factors and systems-design principles to improve the safety, efficiency, and efficacy of health care. His focus for the past several years has been the improvement of rural health and primary care. He has worked in many safety-critical domains, including border security, public safety, flight operations, regional electrical transmission, and naval operations, among others. The early part of Jeff's career was in aviation, as a pilot and educator. Jeff is a co-recipient of a John M. Eisenberg Award for System Innovation. The Eisenberg Award is the highest patient safety award given by the Joint Commission and National Quality Forum. He earned his M.Ed. and B.S. degrees from the University of Maine.

  • Dr. Stephen Datena - Clinical Decision Support System Advisor - Dr. Datena is a pioneer in diagnosis content and Founder/CEO of AkeLex.